Inspired by expert input, given at the Symposium in March, from researchers, practitioners and funders this authored think-piece sets out a high-level vision for a refreshed approach to behaviour change in road safety, and proposes actions that leaders in the sector can be taking now.
We begin by explaining why we think a refreshed approach is called for, and describing two revolutions we believe are driving the need for change: a revolution on our roads, and a revolution in behaviour change.
The aim of this paper is not to summarise the wide-ranging and diverse perspectives shared and discussed at the event – probably an impossible task – but to offer a response to them. We’ve drawn freely on ideas from both the presentations and discussions at the event. All of the best ideas in this thinkpiece are ‘stolen goods’. Any mistakes or inanities are entirely our own.
Download the full report here.